Founded 2022 · Gonzaga University SBA

Real clients.
Real results.
Real experience.

GSCG connects Gonzaga business students with elite sport organizations through eight-week consulting engagements — developing the next generation of sport industry leaders.

Apply to GSCG How It Works
100+
Students Engaged
20+
Client Engagements
8
Weeks Per Project
Portland Trail Blazers Seattle Seahawks Detroit Lions Arizona Diamondbacks San Francisco Giants Seattle Kraken LA Clippers Seattle Sounders FC San Diego Wave FC Toronto Blue Jays LA Kings Minnesota United Climate Pledge Arena New Balance Gonzaga Athletics Spokane Chiefs Portland Trail Blazers Seattle Seahawks Detroit Lions Arizona Diamondbacks San Francisco Giants Seattle Kraken LA Clippers Seattle Sounders FC San Diego Wave FC Toronto Blue Jays LA Kings Minnesota United Climate Pledge Arena New Balance Gonzaga Athletics Spokane Chiefs

Our Mission — Student Development

To provide students with transformative experiences working on real-world business consulting projects for elite sports brands, facilitating students' personal and professional growth.

Our Mission — Client Impact

To deliver valuable and actionable insights to our sports clients by leveraging the passion and skills of GSCG members.

Vision

GSCG is the premier student-run organization that shapes future Zag business leaders by combining the power of sport with unparalleled experiential learning, positioning us as an innovator in business education and a valuable resource in the sports industry.
The Engagement Model
How GSCG Works
Each semester, student teams work directly with sport industry clients on eight-week intensive consulting engagements — delivering real analysis, real strategy, and real results.
01

Client Brief

A sport organization brings a real business challenge — fan engagement, revenue strategy, marketing, data — to GSCG for a fresh perspective.

02

Team Assembly

A team of six students is assembled, with roles ranging from analyst to project manager, matched to the engagement's needs.

03

Eight-Week Sprint

Students research, analyze, and synthesize — working closely with faculty directors and the client's front office team.

04

Final Delivery

A professional-grade presentation and deliverable package is delivered to the client's leadership team.

Areas of Practice
Data Analytics Fan Engagement Ticketing Strategy Digital Marketing Partnership Strategy Brand Strategy Financial Analysis Customer Experience Revenue Optimization Market Research Social Media Sponsorship Activation
Client Portfolio
Who We've Worked With
GSCG has partnered with organizations across the NFL, NBA, MLB, NHL, MLS, WNBA, NCAA, and beyond — delivering consulting work that moves the needle.
Portland Trail Blazers
Ticket buyer experience evaluation · Partnership value analysis
Seattle Seahawks
Spanish-speaking fan engagement · International gameday experience
Detroit Lions
Season ticket holder retention strategies
Arizona Diamondbacks
Gen Z streaming habits · Subscription model proposals
San Francisco Giants
Gen Z-targeted ticketing packages
Seattle Kraken
Merchandise sales via packaging & pricing strategy
LA Clippers
Customer data platform evaluation for fan engagement
Seattle Sounders FC
Marketing strategies for younger supporter groups
San Diego Wave FC
Corporate partnership & marketing strategies
Toronto Blue Jays
Strategies to increase attendee diversity
LA Kings
Gen Z ticketing approaches
Minnesota United FC
Social media best practices research
Spokane Chiefs
Memorial Cup bid · Sponsorship & marketing strategies
Gonzaga Athletics
Strategic consulting
Climate Pledge Arena
Venue strategy & fan experience
New Balance
Brand & marketing strategy
Consultant Development
How We Develop Our Consultants
Every GSCG consultant goes through rigorous training grounded in four principles. From problem scoping to final delivery, students develop the skills that elite sport organizations actually need.
View Full Guide →
01
Commit to Growth Through GSCG
02
Support Each Other's Growth
03
Do Hard Things
04
Have Fun
🔍Problem Scoping 📊Market Research 💡Insight & Synthesis 🧱Structuring Your Thinking 🤝Collaboration & Team Dynamics 🖥️Slide Design & Storytelling 🎤Presentation Skills ✉️Professional Communication 🪞Reflection & Growth
Advisory Council
Industry Leadership Behind GSCG
Our advisory council connects students with senior leaders across sport, business, and technology — strengthening every engagement we take on.
MV
Mateo Valdez
Chairman, GSCG Advisory Council · Founder of GSCG · Gonzaga '24
GB
Greg Bui
Former VP, Nike · Trustee, Gonzaga University
TK
Tate Kelly
VP of Corporate Partnerships, USL Spokane
TL
Tyler Lafferty
Founder, Strategy Labs · SevenTwo · 14Four · Slingshot
MS
Michael Sattler
Senior Accountant, Seattle Seahawks
JS
Joe Smith
Head of Brand Experience Marketing, Truist Bank
BS
Brooke Sullivan
VP of People & Culture, Seattle Mariners
GW
Gary Weber
Professor, Gonzaga University

Ready to do real work?

GSCG recruits Gonzaga SBA students each semester. Applications open at the start of each term. Bring your business skills to the sport industry.

Apply via gscg@gonzaga.edu
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