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Gonzaga Sport Consulting Group

Gonzaga Sport Consulting Group

We help you

grow ticket and group sales.

Bring us your toughest business problem in sport. We will put a team on it for eight weeks and ask for three hours of your time.

Five Gonzaga Sport Consulting Group students standing beside a screen showing the GSCG and Seattle Mariners logos in a Mariners meeting room.
Presenting to the Seattle Mariners
Seven students on the warning track at T-Mobile Park with the empty stands behind them.
On the field at T-Mobile Park
Nine students on the Nike campus in Portland with international flags behind them.
Nike campus, Portland
Eight students in a suite above the pitch at Lumen Field in Seattle.
Lumen Field, Seattle
Seven students on the plaza steps outside Lumen Field.
Muckleshoot Plaza, Lumen Field
Eight students outside the left field gate at T-Mobile Park.
T-Mobile Park, Seattle
Nine students on the steps at Nike World Headquarters, framed by two Nike banners.
Nike World Headquarters, Portland

Who we are

The Gonzaga Sport Consulting Group is a student-led consultancy, backed by the Gonzaga School of Business.

We build future leaders by putting them to work on real, challenging business problems in sports. Our teams of four consultants and a project manager, supported by faculty and industry advisors, have worked with leagues, franchises, and brands across the sports industry.

Who we work with

43 engagements with 35 organizations across the NBA, NFL, NHL, MLB, WNBA, MLS, USL, and NWSL. Some of the strongest brands in sport.

43Engagements
35Organizations
8Leagues

What we do

Problems we are asked to solve most often. Yours does not have to be on this list.

Ticket and group sales

You walk away with a rebuilt pitch and a plan for the groups you are not reaching yet.

Fan attendance and experience

You walk away with a clear read on why people come, why they stop coming, and what to change first.

Sponsorship and partnership strategy

You walk away with an audit of your inventory and a prioritised list of partners worth chasing.

Market research and positioning

You walk away with primary research on your market and an honest read on where you stand in it.

Long range space and asset strategy

You walk away with a five to ten year view of what a space or an asset should become.

Data platforms and analytics

You walk away with a straight read on the tools you use to understand your fans, and what the data is actually telling you.

Streaming, media and subscriptions

You walk away knowing where your audience really watches and what a subscription built for them looks like.

Reaching new audiences

You walk away with a way into a fan base you do not have yet, in the languages and the places it already lives.

Pricing, packaging and merchandise

You walk away with what to charge, what to bundle, and what belongs on the shelf.

How it works

1

Bring us your problem

Big and messy or narrow and specific, we will scope it together.

2

We build your team

Four consultants and a project manager, supported by faculty and industry advisors, working on your challenge for eight weeks.

3

Meet us three times

A kickoff, a midpoint presentation, and a final presentation. About an hour each. As little as three hours total. Some clients connect weekly or biweekly, and we welcome it, but three meetings is all we ask.

What you receive
  • A midpoint presentation
  • A final presentation
  • A final written deliverable

Three hours of your time.
Five students on your problem. No cost.

Let us scope your project

We run in the fall and in the spring.

Fall 2026

Underway
Kickoff
September 14, 2026
Midpoint presentation
October 14, 2026
Final presentation
November 18, 2026

Spring 2027

Next available
Kickoff
February 1, 2027
Midpoint presentation
March 3, 2027
Final presentation
April 21, 2027

Dates are tentative and confirmed with you when we scope the project.

Start with a call

Tell us the problem. We will tell you honestly whether a student team is the right instrument for it.

Book a call