Gonzaga Sport Consulting Group
grow ticket and group sales.
Bring us your toughest business problem in sport. We will put a team on it for eight weeks and ask for three hours of your time.
The Gonzaga Sport Consulting Group is a student-led consultancy, backed by the Gonzaga School of Business.
We build future leaders by putting them to work on real, challenging business problems in sports. Our teams of four consultants and a project manager, supported by faculty and industry advisors, have worked with leagues, franchises, and brands across the sports industry.
43 engagements with 35 organizations across the NBA, NFL, NHL, MLB, WNBA, MLS, USL, and NWSL. Some of the strongest brands in sport.
Problems we are asked to solve most often. Yours does not have to be on this list.
Ticket and group sales
You walk away with a rebuilt pitch and a plan for the groups you are not reaching yet.
Fan attendance and experience
You walk away with a clear read on why people come, why they stop coming, and what to change first.
Sponsorship and partnership strategy
You walk away with an audit of your inventory and a prioritised list of partners worth chasing.
Market research and positioning
You walk away with primary research on your market and an honest read on where you stand in it.
Long range space and asset strategy
You walk away with a five to ten year view of what a space or an asset should become.
Data platforms and analytics
You walk away with a straight read on the tools you use to understand your fans, and what the data is actually telling you.
Streaming, media and subscriptions
You walk away knowing where your audience really watches and what a subscription built for them looks like.
Reaching new audiences
You walk away with a way into a fan base you do not have yet, in the languages and the places it already lives.
Pricing, packaging and merchandise
You walk away with what to charge, what to bundle, and what belongs on the shelf.
Big and messy or narrow and specific, we will scope it together.
Four consultants and a project manager, supported by faculty and industry advisors, working on your challenge for eight weeks.
A kickoff, a midpoint presentation, and a final presentation. About an hour each. As little as three hours total. Some clients connect weekly or biweekly, and we welcome it, but three meetings is all we ask.
Three hours of your time.
Five students on your problem.
No cost.
We run in the fall and in the spring.
Dates are tentative and confirmed with you when we scope the project.
Tell us the problem. We will tell you honestly whether a student team is the right instrument for it.
Book a call